Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
Follow these 4 Tips to Make the Most Out of Your Digital Ad Spend Digital ad spending in the US is expected to increase by more than 100% between 2019 and 2024. That’s $278.53 billion dollars being spent by marketers and brands around the country who are trying to deliver their crafted message to their […]
The “demise of email” has been greatly exaggerated. Contrary to popular opinion, email is not only still relevant–it’s growing. Email has long been the primary method of communication. Due to the pandemic, email’s importance has strengthened tenfold. Email is a useful tool that is used both personally and professionally by people and companies around the […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
As technology continues to advance, email remains one of the most preferred communication channels for individuals and businesses across the globe. For business owners and marketers, email marketing is a vital tool to boost sales, generate leads, and drive traffic to their website. However, with the average person receiving about 121 emails per day, it’s […]
As a business owner or marketer, sending out emails is one of the most effective ways of keeping customers engaged and informed about your brand. However, it can also be a waste of time and resources if your emails are not properly targeted. This is where segmentation comes in. Segmentation is an essential part of […]
Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]
Email marketing has become an integral part of modern-day business. It is an essential marketing tool that helps connect businesses with customers and prospects in a cost-effective manner. With the rise of digital channels, email marketing has become more important than ever before. However, it’s not always easy to get the right content in front […]
