The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for. Demand-side platforms (DSPs) give advertisers the data and tools to create a campaign that is focused.
Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
The holiday season is officially upon us! As the shopping
As you begin to develop content for your Black Friday and Cyber Monday email marketing campaigns, remember to incorporate a mobile-friendly design.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
Worldwide sales of devices, from mobile phones and smartphones to
