Getting your ad in front of the right person shouldn’t feel like a guessing game. But with today’s digital ad platforms, it often does. You build a campaign, set your audience filters, and hope the algorithms deliver. Meanwhile, your budget is quietly drained by misaligned targeting, bots, and inflated engagement metrics. If your ads aren’t […]
Car ads don’t need to be a gamble. You can have the best creative in the world, but if your ad is being served to someone who just bought a car, isn’t in your area, or has zero purchase intent, it’s wasted budget. With 95% of car shoppers beginning their buying journey online, if you’re […]
For years, traditional analytics platforms, like Google Analytics and Adobe, have been treated as the go-to tools for marketing measurement. They’re free, easy to install, and familiar. But when it comes to email reporting, they fall short. If you’ve ever looked at a traditional email report and thought, “This doesn’t seem right,” you’re not imagining […]
The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
As a business owner, you need to know how effective your marketing campaigns are. After all, if you can’t measure the performance of your campaigns, you won’t be able to make decisions that help your business grow. Luckily, attribution tools such as Point-of-Sale (POS) Matchback, Foot Traffic Attribution, and Cross-Device Pixel Tracking have been developed […]
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
The winter holidays are just around the corner making it the perfect time to get your holiday campaigns started! We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠ , that you can leverage in your next campaign. All of our data is timely, accurate, and complete so you know exactly who you […]
Follow these 4 Tips to Make the Most Out of Your Digital Ad Spend Digital ad spending in the US is expected to increase by more than 100% between 2019 and 2024. That’s $278.53 billion dollars being spent by marketers and brands around the country who are trying to deliver their crafted message to their […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
The Big Ten and Pac 12 conferences have postponed their fall football seasons and other conferences are soon to follow. It’s important to reach real fans now, more than ever. How can you and your brand drive your advertising across every media channel directly to these fans? The answer is simple: we will help you […]
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