As we head into September, we’re highlighting four healthcare professional audiences—Dentists, Oncologists, Nurses, and Family Physicians. These Data Safe™ audiences are built from real healthcare professionals tied to verified NPI numbers.

These healthcare heroes serve millions of patients daily, and understanding how to effectively reach them can make all the difference in your campaign’s success.

#1. Dentists: The Preventive Care Champions

Dentists oversee patient care and are responsible for investing in new technologies, equipment, and continuing education. Their influence extends far beyond the exam room. These are professionals who make critical decisions about products, services, and hiring needs. 

With many practices balancing tight schedules and business demands, reaching dentists requires precision and respect for their time.

How to best reach them: Dentists are most responsive to targeted cross-device campaigns that deliver consistent messaging across email and display. A people-based approach ensures that your campaigns appear where they make both professional and purchasing decisions, from the office to their personal devices.

#2. Oncologists: Specialized Care Leaders

Oncologists are specialists with deep expertise in cancer care, therapies, and emerging research. They are among the most discerning audiences, with decisions that directly impact treatment paths and patient outcomes. Because of the complexity of their work, oncologists expect messaging that is credible, timely, and highly relevant.

How to best reach them: Use targeted email combined with CTV campaigns to connect with oncologists on the devices where they engage most. Email delivers direct communication, while CTV builds brand trust through professional, high-quality ad experiences. Together, this creates a precise and professional way to connect with specialists.

#3. Nurses: The Backbone of Healthcare

Nurses make up the largest share of the healthcare workforce and are often the first to interact with patients. They influence patient experiences, medication use, and care delivery. Nurses also play a major role in product adoption inside hospitals and clinics. With their high levels of daily engagement, they are an indispensable audience for recruitment and outreach.

How to best reach them: Nurses are highly active on social platforms and mobile devices, making these ideal channels for awareness and engagement campaigns. Supplementing this with email outreach ensures you’re reaching them directly in both personal and professional contexts.

#4: Family Physicians: The Primary Care Gateway

Family physicians are primary care providers who oversee everything from preventive medicine to referrals and chronic condition management. Their role as trusted advisors to patients makes them central figures in healthcare. They influence referrals, product recommendations, and ongoing care plans, which makes them a highly valuable audience for outreach.

How to best reach them: Family physicians are best engaged through people-based programmatic campaigns that deliver consistent messaging. A multichannel approach ensures you’re reaching them at the right time and place, whether they’re at the clinic or managing professional updates at home.

How BRIDGE Data Powers Your Healthcare Campaigns

Reaching healthcare professionals effectively requires more than just knowing their job titles—it demands deep, actionable insights into their professional behaviors, preferences, and networks. BRIDGE’s robust, people-based data transforms how you connect with these critical audiences.

Our Data Safe™ approach ensures that every dentist, nurse, oncologist, or family physician you target is a real person backed by accurate, compliant data.

We analyze billions of real-time signals every day to understand both professional and personal interests, giving you a clearer picture of the people you want to reach. And through Connect, our campaign management platform, you can activate Data Safe audiences across channels, measure results, and tie outcomes directly to real people.

When accuracy and trust matter most, BRIDGE delivers healthcare audiences you can count on. Get started here.