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Data Identity Resolution PII Privacy

Permission-Based PII

_ Madison Dratch

As The Cookie Crumbles, First Party Data Gets A Fresh Look

Marketers are finally coming to terms with the fact that

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Best Practices People-Based Marketing PII Targeting

Digital ad costs

_ Madison Dratch

High costs, poor targeting now define the digital ad experience

Costs up, quality down Well, it was fun while it

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