As a business owner, you need to know how effective your marketing campaigns are. After all, if you can’t measure the performance of your campaigns, you won’t be able to make decisions that help your business grow. Luckily, attribution tools such as Point-of-Sale (POS) Matchback, Foot Traffic Attribution, and Cross-Device Pixel Tracking have been developed […]
What most companies can’t get right Why you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll recall the ritual of providing your complete contact info for every purchase. Buy a huge roof antenna? “Name, address, and phone number, please.” A […]
