The world is gearing up for the upcoming Summer Olympics, a celebration of sport and human potential that captivates billions. For marketers, this global event presents ample opportunities to reach actual people streaming the summer games. With the growing shift towards streaming services and Connected TV (CTV) platforms, there’s a new game at play. This […]
Are you hoping to get your ads in front of millions of adoring fans during the year’s biggest live sports events? We’ve all witnessed the meteoric rise of Connected TV (CTV) in recent years, and live sports is no exception to the streaming craze. With 74% of marketers expressing a preference for CTV ads during […]
