Marketers have a problem. They’re not sure they’re talking to
Location data: it’s useful. C-suite execs use it to identify
Coming soon: fireworks. And hot dogs. And burgers. And lots
5G is going to be a big deal. It’s predicted
The ability to attract and convert prospects into potential customers
In an era where digital marketing is both complex and
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The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
