The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
It seems lately, Big Tech should have everything to fear,
Living In The Gray Data advancements are revealing campaign possibilities
The number of consumer data privacy bills increased from 2019
 Don’t let Google control your cookieless destiny Suddenly, marketers need
Will the real identity resolution providers please stand up? For
