In the constantly evolving world of digital advertising, Demand-Side Platforms
On January 1st, the California Consumer Privacy Act goes into
“People-based marketing” is a term that gets thrown around a
Transparency. Accountability. Control. All important things, especially in a world
The ability to attract and convert prospects into potential customers
In an era where digital marketing is both complex and
Programmatic advertising has recently emerged as a pivotal digital marketing
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The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
