The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.
It seems lately, Big Tech should have everything to fear,
The industry is at a tipping point due to new
Living In The Gray Data advancements are revealing campaign possibilities
Looking from the inside out, we can all develop blindspots
 Don’t let Google control your cookieless destiny Suddenly, marketers need
