The ability to attract and convert prospects into potential customers
In an era where digital marketing is both complex and
As the digitization of consumer spaces accelerates, programmatic advertising has
Programmatic advertising has recently emerged as a pivotal digital marketing
The landscape of advertising has morphed dramatically in the digital
When it comes to digital marketing, businesses need to stay
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
