Most businesses spend marketing dollars on anonymous clicks and impressions, hoping something sticks. The problem? With traditional marketing, you can’t tell who those “clicks” are really from, or if they’re even from the same person, as they’re moving through your funnel. People-based marketing changes that. Instead of tracking faceless data, you connect with real, verified […]
As we head into September, we’re highlighting four healthcare professional audiences—Dentists, Oncologists, Nurses, and Family Physicians. These Data Safe™ audiences are built from real healthcare professionals tied to verified NPI numbers. These healthcare heroes serve millions of patients daily, and understanding how to effectively reach them can make all the difference in your campaign’s success. […]
Retail data gives you a direct line to genuine consumer intent. It reflects what people are actively shopping for—product categories, price points, timing, and frequency—making it one of the most powerful signals for building and optimizing true buying audiences. BRIDGE’s retail intent audience segments are built from verified first-party data. That includes shoppers actively browsing […]
The economy is shifting, and a lot of brands are starting to feel the pressure. Budgets are getting tighter, expectations are rising, and it’s become more important than ever to prove that every ad dollar is working in your favor. But uncertainty doesn’t mean you have to hit pause. It just means it’s time to […]
Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, […]
Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed. Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]
Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]
In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]
As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]
Picture this: your audience is commuting, cooking dinner, or relaxing after a long day, earbuds in, completely immersed in their favorite playlist or podcast. That’s streaming audio in action. It’s an always-on companion and a staple of daily life. Roughly 222.7 million American people now listen to digital audio. That’s two-thirds of the US population! […]
