The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning.
728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different size banner ads for desktop, tablet, and mobile.
Every promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.
Twitter turns 10 this year and with it comes an evolution beyond the simple 140-character limit. The new twitter features added this year look to alter the way we use the social networking service.
This reminder email worked. I opened, clicked, and made a
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As companies roll out the red carpet for their customers both online and off, how will your company rise above and get noticed? Here are some holiday marketing tips to make the most of this lucrative sales season.
As you begin to develop content for your Black Friday and Cyber Monday email marketing campaigns, remember to incorporate a mobile-friendly design.
