Exploring pseudo-anonymized data performance woes and plotting a path ahead
Programmatic ad buys still remain out of reach for many businesses. See how to put programmatic within reach in our blog.
What most companies can’t get right Why you don’t know
The beginning steps of your creative process are always the most difficult to tackle. All you need is some sort of astounding revelation to get your project going. Fortunately, there are many ways to get your brain thinking and unstick your creative process. Everyone has his or her own unique way of spurring that noteworthy idea. Here are just a few creative process steps that will get your gears grinding.
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning.
728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different size banner ads for desktop, tablet, and mobile.
Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
Make a great first impression with a striking email header.
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