Back-to-school shopping isn’t what it used to be. It’s no longer a quick weekend trip for notebooks and sneakers. It’s a season-spanning routine searching, comparing, planning, and buying across multiple channels and devices. From dorm checklists to TikTok hauls, families are making thoughtful decisions long before the first bell rings. This shift has made the […]
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It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
