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_ Madison Dratch

Cookie concerns cross illegality chasm

The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.

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Data Personalization Privacy Targeting

_ Madison Dratch

Big Tech’s Ad Personalization Woes

Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.

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Data Email Identity Resolution PII Targeting

iOS 15

_ Madison Dratch

Life In A Post iOS-15 World

Next era of email marketing about people, not tired metrics

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Data News Privacy

iOS 15

_ Madison Dratch

Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm

Apple iOS 15 & Privacy- There’s No Reason for Marketers

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