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Data PII Privacy

Ad tech companies

_ Madison Dratch

The digital ad industry is finally having its ‘change or die’ moment

What comes after cookies is more obvious than many ad

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Data Personalization Privacy Targeting

_ Madison Dratch

Big Tech’s Ad Personalization Woes

Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.

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