Best Practices Content Marketing Media People-Based Marketing Targeting Tech Technology
pair of headphones next to laptop

Streaming Audio Advertising: How to Reach Your Ideal Audience

Every month, over 200 million Americans listen to programmatic audio. Connecting with your audience on digital audio platforms is now easier than ever. But with so many marketing partners in the game, buyers need to beware of lost ad spend and wasted impressions. By carefully choosing a marketing partner that only targets real people based […]

Audience Insights Best Practices Business Content Marketing Media Multi-Channel People-Based Marketing Personalization Social Media
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Powering Your Small Business with Online Marketing

Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]

Audience Insights Best Practices Content Culture Marketing Multi-Channel People-Based Marketing Personalization Social Media
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Inclusive Marketing: Finding Success in a Diverse Digital Landscape

In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]

Audience Insights Best Practices Content Marketing People-Based Marketing Segmentation Targeting
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Understanding Your Target Audience vs. Target Market

In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success.  Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]

Best Practices Data Marketing Media Multi-Channel People-Based Marketing Retargeting Technology
person planning media mix by hand

Why Run Everywhere Campaigns Over A Self-Curated Media Mix

Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped.  Adalytics reports that 80% of video ad […]

Best Practices Connected TV Media People-Based Marketing Seasonal Segments Targeting
aerial view of crowded football stadium

Winning Strategies: How to Create Successful Digital Marketing Campaigns During College Football Saturdays

College football Saturdays are more than just a game day. They’re a cultural phenomenon that unites fans, sparks rivalries, and creates an electrifying atmosphere. As a digital marketer, capitalizing on the massive viewership and passionate fan base during college football Saturdays can provide an exceptional opportunity to enhance brand visibility and engagement. In this blog […]

Best Practices People-Based Marketing
superbowl field

Tentpole Marketing: How to Captivate, Engage and Leave a Lasting Impact on Your Audience

Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]

Email Marketing Media People-Based Marketing Personalization Targeting
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Running Successful Email Marketing Campaigns in 2023

Studies show that email marketing generates $36 for every $1 spent, establishing it as one of the most effective digital marketing strategies for businesses looking to connect with their target audience. With its ability to directly reach individuals in their personal inboxes, email marketing offers a unique opportunity for businesses to engage and convert prospects […]

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