Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
Still not sold on programmatic? Let’s discuss the role of people-based data in solving issues related to trust and transparency. Once upon a time, the ad industry was working overtime to educate agencies and brands about the benefits and power of programmatic advertising. Today, it seems like the only important conversation left to have is […]
Programmatic ad buys still remain out of reach for many businesses. See how to put programmatic within reach in our blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
