Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that the material you are putting out is reaching other businesses that are most likely to respond positively.
Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Psychographic segmentation is all about understanding your audience. Gain a deeper understanding of who your consumer is and how to best tailor your campaign to fit their needs. By implementing this form of segmentation, you’ll gain the insights you need to implement your greatest marketing campaign to date.
The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.
Mobile device use has increased greatly in the past few years. Mobile email deployment remains an important aspect of any marketing campaign and learning how to optimize for this channel is key.
Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.
Every promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.
Back to the Future was a global phenomenon. Pepsi dropped the ball by failing to see the true marketing potential for Pepsi Imperfect and capitalize on the success of the Back to the Future Trilogy.
