The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
Is your organization customer aware? We’ll show you how to implement a master data strategy and learn from the data you already have.
Customer-aware organizations have an edge in a marketing environment that increasingly favors smart engagement with real people.
Owning the customer means knowing the customer Our last post focused
2022 is poised to be one of the most transformational
Our latest whitepaper answers the question “Why PII?” What does
And now it’s time for a breakdown Our last post focused
What most companies can’t get right Why you don’t know
Massive changes ranging from government regulation to moves by big
