Data Identity Resolution People-Based Marketing Privacy
Mulitple devices connected by data to show trust in the data ecosystem

Building Trust in the Data Ecosystem | A Conversation with Truthset & Bridge

Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more true than in the data ecosystem. Over 4,000 companies globally are engaged in selling data, vying for a piece of an estimated $200B industry. For marketers, […]

Best Practices Data Marketing People-Based Marketing

Data-Driven Insights: How People-Based Marketing Revolutionizes Advertising

In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]

Best Practices Connected TV Data Marketing People-Based Marketing Targeting Tech

Targeted Advertising with Precision: The Power of Connected TV

In the world of advertising, targeting the right audience is crucial in achieving success. In today’s digital age, connected TV has become a powerful tool that advertisers can use to reach their target market with precision. Connected TV is a television that can access the internet, allowing users to stream content and access various apps. […]

Best Practices Connected TV Data Marketing People-Based Marketing Targeting Tech

Unlocking the Potential of Connected TV for Your Marketing Strategy

In today’s society, we are interconnected and rely heavily on technology to stay connected with others. One such technology is Connected TV, a smart TV that connects to the internet and allows the user to stream content, play games, and access apps. Connected TV opens several new opportunities for marketers, both large and small businesses, […]

Best Practices Connected TV Data Marketing People-Based Marketing Tech
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Connected TV Advertising: A Marketer’s Guide to Reaching a Fragmented Audience

In today’s fast-paced digital world, traditional TV advertising is no longer the go-to method to reach a mass audience. Connected TV (CTV) is transforming the way viewers consume television content and subsequently how advertisers are approaching their advertising strategy. CTV provides marketers with the opportunity to reach a fragmented audience in a highly targeted, measurable, […]

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