In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]
Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email. By investing in a people-based email campaign, you will reap a host of benefits, from […]
Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]
Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark? It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]
Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped. Adalytics reports that 80% of video ad […]
Are you looking for a more effective way to reach automotive customers? With the right data and an intelligent strategy, you can leverage first-party data to pinpoint your target audience and deliver targeted marketing campaigns. Using first-party data gives you access to detailed demographic information of potential customers that goes beyond basic age, gender or […]
Effective Strategies for Marketing to Nurses and Healthcare Providers The current nursing crisis has brought about unprecedented challenges for healthcare organizations nationwide. Nearly one-third of nurses nationwide say they will likely leave nursing for another career following the burnout of the pandemic. As the demand for qualified nurses and healthcare providers continues to surge, healthcare […]
Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Interest-level data related to health searches and browsing helps connect consumers with the cure for what ails them Health interest data can be tricky. HIPAA, general privacy, and ethics considerations swirl anytime the topic is broached. On the other hand, when people search or browse online about specific health topics and conditions, whether as a […]
