Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
