Transparency. Accountability. Control.

All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy.

But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national privacy law.

Which is why we’re excited to announce that we’ve joined the Digital Advertising Alliance.

The DAA is a non-profit that establishes and enforces responsible privacy practices across the digital ad industry. They provide consumers with enhanced transparency and control through multifaceted principles that apply to multi-site and cross-app data, gathered in desktop, mobile, and app environments.

This is a fancy way of saying that the DAA and its members take user privacy very, very seriously.

And regarding those members, we’re now in esteemed company: the 4A’s, the American Advertising Federation, the Association of National Advertisers, the Better Business Bureau, the Data & Marketing Association, the Interactive Advertising Bureau, and the Network Advertising Initiative are all founding associations.

Joining the DAA is a big moment for us.

It reinforces our commitment to transparency and accountability.

“The DAA gives our users the opportunity to opt out using their highly regarded industry standard,” says Ari Saposh, Bridge’s SVP of Data and Strategic Partnerships.

And as of April, the Advertising Self-Regulatory Council had taken 100 actions in support of DAA Principles adherence (for more on those principles, click here). The issues taken on in these actions span a wide range and include first and third party data use, cross-device data collection, location-based data, and transparency and notice. This has led to many companies fixing their data privacy issues.

More attention to privacy means a healthier digital ecosystem for consumers and marketers alike. We’re excited to join the DAA and excited for a better internet.