Best Practices People-Based Marketing Programmatic
programmatic video ads

Programmatic video campaigns now viable for any size agency

Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception.  Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]

Data Privacy

How content can conquer marketer privacy concerns

Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break.  Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory.  Just as these issues finally start to […]

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