Mobile app ad fraud is still a huge problem. PubMatic
The metrics that digital marketers have to deal with are
When looking to drive your business’s website traffic and target highly-specific audiences, it’s essential to prioritize your online presence. Through display advertising, companies are building brand awareness through visuals, which can increase a customers’ purchasing intentions.
Targeted Advertising When looking to promote your company’s products or
From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
The best way to compel someone to buy what you’re offering is to connect with them on a personal, human level. By using foot traffic attribution, you can analyze elements of your campaign that resonate with your audience most.
Why is attribution important? You’ve run an ad campaign and
Traditional consumer packaged goods (CPG) companies may be thought of irrelevant in this age of online shopping for products and services. Many CPGs are continuously using TV commercials or in-store advertising as a way to market their product but those methods are rapidly decreasing in results. However, their products are still relevant, which is why CPG marketers need to adjust to the digital world. There is a way to better target consumers through data and digital channels that leads to direct relationships with the people who actually buy and use these products. The best strategy for CPG marketers to do so is by utilizing email marketing.
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel
The future of digital media buying is increasingly automated, and understanding the process is vital to success with your digital advertisements.
