Back-to-school, college kickoffs, and late-summer savings. August is packed with moments that drive consumer decisions. With BRIDGE’s Data Safe™ audience segments, you can tap into those moments and connect with real people who are actively shopping, planning, and spending.

Every person in our audience is tied to a verified postal and email address, so there’s no guesswork, just accurate targeting and direct attribution. Whether you’re launching a short-term promo or building long-term brand equity, starting with people-based data gives your campaign a measurable edge.

#1: College Sports Fans: Streaming-First Viewers with Serious Team Loyalty

As the fall college sports season gets closer, fans are increasingly turning to streaming platforms to catch the action. Over half of all sports fans now consider streaming their primary way to watch, overtaking traditional TV as the go-to source for live games.

This shift is especially relevant in August, as fans gear up for kickoff, following preseason coverage, renewing subscriptions, and shopping for team gear. From football to volleyball to cross-country, it’s a high-engagement moment and a strong window for advertisers to connect.

How to reach them:

Use CTV and mobile ads to sync with key live games. Layer in email campaigns for team gear, fan experiences, or game-day deals. Target by region, school, or interest to stay relevant and drive results.

#2: Soccer Moms: Family-First Buyers Who Call the Shots 

This audience is busy and influential. Soccer moms are the primary decision-makers for everything from school supplies and weeknight dinners to household purchases and travel plans. In fact, moms influence over 85% of household purchases in 2025, spanning essentials to big-ticket items.

And their impact isn’t just anecdotal; U.S. mothers account for approximately $3.1 trillion in annual consumer spending. As summer winds down, they’re deep in prep mode: planning carpools, checking sports schedules, and shopping for back-to-school essentials. They’re looking for value, convenience, and products that solve real problems.

How to reach them:
Email and display are strong channels for driving action, while social keeps your brand top of mind as they scroll between errands and updates. Use messaging that speaks to efficiency, savings, and family-friendly solutions.

#3: Extreme Couponers: Value-Driven Shoppers Ready to Act

This audience is laser-focused on getting the most for their money. They actively seek deals, compare prices, and plan purchases around promotions. And they’re more motivated than ever. A new survey shows 71% of Americans are couponing “to get by” as couponing shifts from a hobby to a necessity amid a rapid cost-of-living increase.

These shoppers are intentional, organized, and responsive to clear value propositions, especially during high-spend months like August. With inflation still impacting budgets, they’re turning to digital channels for grocery savings, bulk deals, and stackable offers.

How to reach them:

Email and mobile ads work well to deliver personalized discounts. Emphasize price, savings, and urgency in your creative to drive immediate response. This is also a great audience for A/B testing different promotional offers.

#4: Apartment Renters: Young Movers with Buying Power

Apartment renters are often in transition, whether they’re starting new jobs, moving to new cities, or upgrading their space. Fall is one of the busiest times of year for this group as leases end, new ones begin, and renters settle in ahead of the holidays.

As of Q2 2025, U.S. apartment demand hit a record high with over 227,000 units rented, the most ever tracked in a 12-month period. That means more people than ever are actively moving into apartments and shopping for the things they need to feel at home.

How to reach them:

Deploy mobile ads and social campaigns that align with browsing and relocation behaviors. Email is also effective for delivering timely offers, especially when targeting renters by location with messaging related to home decor or furniture needs. 

Ready to launch your next campaign?

With our first-party audience data, you’re not guessing who you’re reaching. You’re connecting with real people tied to verified emails, real purchase intent, and real results.

Whether you’re targeting fans gearing up for kickoff, parents prepping for back-to-school, value-driven shoppers, or renters settling into a new space, BRIDGE helps you reach them across every screen they use with direct attribution you can actually measure.

Let’s get your next campaign in-market. Reach out today.