Retail data gives you a direct line to genuine consumer intent. It reflects what people are actively shopping for—product categories, price points, timing, and frequency—making it one of the most powerful signals for building and optimizing true buying audiences.
BRIDGE’s retail intent audience segments are built from verified first-party data. That includes shoppers actively browsing or purchasing in categories like jewelry, shoes, children’s products, department store items, health and beauty, apparel, and more. These aren’t vague interests or guesses, they’re real signals from real people showing intent to buy.
It’s not about what someone might be interested in. It’s about what they’re doing right now.
That’s the approach we take with our Data Safe™ retail intent audiences: helping businesses reach people already in-market, with messaging that matches where they are in their buying journey.
1. Use your best customers to find more like them
Retail data lets you identify shared behaviors across high-value buyers, like how often they shop, what they return to, and what categories they prefer. These insights help you model new audiences who act like your best converters, not just look like them.
You’re not relying on assumptions or borrowed lists. You’re using real, first-party data tied to real shopping behavior to grow with purpose.
2. Reach shoppers while they’re actively comparing and buying
When someone is researching products, reading reviews, or checking prices, that’s when your message matters most. Our segments tied to real people help you reach buyers at the right moment.
And it’s not a niche behavior. 81% of retail shoppers research online before buying, and 77% use their phones to compare prices in-store. Campaigns that lean into this behavior will waste fewer impressions and drive stronger results.
3. Build lifestyle-based audiences from purchase behavior
Purchase behavior can tell you more than just what products your audience is buying. Oftentimes, it also helps reveal daily routines, lifestyles, and interests. Regular protein powder buyers likely prioritize fitness. People stocking up on pet supplies are typically making repeat purchases, not just one-offs.
These insights allow you to group people by real-life behavior, not generic profiles. In a more cautious economy, where 62% of consumers plan to increase comparison shopping, this kind of signal-based targeting becomes even more valuable.
How BRIDGE helps you act on intent
We connect businesses to real, verified people based on first-party retail intent data. That means every audience you activate is tied to actual shopping behavior across retail, auto, home, travel, and more.
You can activate these audiences across channels like Email, Display, Social, Audio, and CTV, and track performance back to the actual person with full transparency.
Want to reach shoppers who are already in-market? Contact our team to get started.
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