Summary
A national fitness center was looking to increase gym membership sign-ups across their nationwide gym locations – solely through new customers.
The fitness center turned to our people-based data and email platform to achieve its goal.
Approach
Our strong emphasis on growth-oriented services and our audience database of REAL people allowed us to build a custom solution for the fitness center.Â
We built a target audience of adults who lived within close proximity to one of the fitness center locations who had never heard from the gym before. We suppressed the gym’s CRM lists against our audience file to ensure we were only talking to net new prospects.
We then deployed a 6-month long Email People campaign to the target audience that promoted signing up for a gym membership.Â
